Saturday, May 28, 2011

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Hoon Crackdown: Two Anti-Hooning Ads from Different Ends of the Spectrum

Posted: 27 May 2011 03:22 PM PDT


In Australia and New Zealand, "hooning" is a term applied to any anti-social and often dangerous behavior behind the wheel of a car. Burnouts, car surfing and illegal street racing all fall under this rather broad definition. And it's an ever-growing problem. Each year there are more reports like, "Hoons kill innocent driver in Dandenong, say police" and, "Man killed in Burwood Highway 'hoon' crash."

So it's obvious that cracking down on hooning is very important to the governments of both nations. Here we have two adverts, one from Oz and one from Kiwiland, that use tactics both old and new to get their message across. The Aussie one plays on that, "If you hoon, you'll lose your car" message while the NZ one plays on the, "If you hoon, you'll lose your life" vibe. Who knew that New Zealand's roads were covered with hidden landmines?

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Saab Returns from the Dead…Again, Restarts Production at its Trollhättan Factory

Posted: 27 May 2011 02:56 PM PDT


Saab is back in the business of making cars again -at least for now- almost two months after production came to a halt on April 6 when the company's suppliers stopped deliveries of parts in protest over unpaid bills. The Swedish company was able to restart production after receiving €30 million (US$42.8 million) in advance on a deal it has signed with Chinese car distributor Pang Da Automobile.

The China company's CEO, Mr. Pang Qinghua, visited the Trollhättan factory today together with CEO and Chairman of Saab Automobile, Victor Muller, and witnessed the first vehicle to roll off the assembly line. Saab said around 100 cars were built today but plans to "increase the daily production rate in the coming weeks in parallel with the full re-establishment of the supply chain".

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Meet the DAF 55 Siluro, One of the first Wedge-Shaped Cars

Posted: 27 May 2011 01:58 PM PDT


The Villa d'Este Concorso d'Eleganza was definitely the place to be for those who love rare classic cars and have the necessary cash to indulge in such an expensive passion. The event, which took place in Italy this past weekend, was packed with a stunning array of classic production and concept models in mint condition. One of the studies that caught our attentions was the strange-looking DAF 55 Siluro.

Back in the days when Dutch company DAF was still building passenger cars (Volvo bought its car making business in 1975), Italian designer Giovanni Michelotti was assigned to create a study for the brand that would be the pride of Daf's booth at the 1968 Geneva Motor Show.

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British Study Reveals the Most Popular Hairdresser’s Car in Real Life

Posted: 27 May 2011 01:39 PM PDT


And no, despite what you may have heard or read, the Audi TT ain't the most popular car among hairdressers – or at least not in Britain. According to a new study made available today by UK women's car insurance specialist Diamond, that title goes to…*drums please*…the one and only, MINI One hatchback. In fact, the BMW Group's MINI brand had two vehicles in the top five positions.

The UK insurance firm came to this conclusion after looking at data from over 18,000 hairdressers in Britain. The company said the MINI One is three and a half times more likely to be driven by someone working as a hairdresser than everyone else.

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Jaguar-Land Rover Opens Assembly Plant in India, Rolls Out its First Model [with Video]

Posted: 27 May 2011 12:45 PM PDT


Gone are the times when you knew where cars were made just by looking at the brand, and when luxury carmakers made the manufacturing of their vehicles in their home country one of their top selling points. Nowadays, you have BMWs built in China, India, South Africa and the USA, Mercedes-Benz cars made in Russia, Thailand and Egypt and so on.

The latest premium automaker to go global is the Jaguar-Land Rover group, which inaugurated its first Indian factory on Friday. A Land Rover Freelander 2 SUV was the first vehicle to roll out of the assembly plant, which is located just outside Pune in the Maharashtra region of India. We'll remind you that Ford Motor Co. sold Jaguar and Land Rover to India's Tata Motors in 2008 after losing some US$15 billion in two years.

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For The Man Who Has Everything: Ferrari Racing Helmet

Posted: 27 May 2011 11:52 AM PDT


You would think a company that sells US$200,000+ supercars would have no need to hawk merchandise, but apparently not. Along with the expected assortment of watches, polo shirts and key rings is this US$331.40 racing helmet. You're sure to look dapper when cruising around in your dilapidated '89 Mondial cabriolet 250 Testa Rossa in this fine helmet made of satin-finish aluminium, metalised thermoplastic and genuine leather. Read more »


Eagle Speedster is a Beautiful Tribute to the Classic Jaguar E-Type

Posted: 27 May 2011 11:08 AM PDT


Eagle is a British restoration specialist that dedicates its activity exclusively to the Jaguar E-Type. As the iconic sports car celebrates its 50th anniversary in 2011, Eagle has thought of a very special way to celebrate the occasion: the one of a kind Eagle Speedster, a roadster models that combines the beauty of the classic E-Type with the company's technical expertise and craftsmanship.

The car was commissioned by U.S. collector Rick Velaj, who wanted something "a bit special". Eagle designer Paul Brace penned a sketch, Velaj loved it and the rest came naturally. Everything on the E-Type Speedster is custom made. Like the 1960's Jaguar E-Type, Eagle's car sports classic finishing, with every detail being designed and customized, from the unique shape of the all-aluminum body, adapted from an original body by RS Panels, right through to the custom made windshield glass.

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Chrysler Tones it Down a Notch with its New Imported from Detroit Campaign for the 2011 Town and Country

Posted: 27 May 2011 10:39 AM PDT


The refreshed 2011 Town and Country minivan is the point of focus in the latest commercial in Chrysler's "Imported from Detroit" campaign. The new TV spot is called "The Quiet Ones" and it takes us to Michigan and the state's 2011 hockey champions, the Novi Wildcats, featuring one of the team members, Mason Pew. Read more »


Renault’s Dacia Duster “No Limit” Racer gets 850HP V6 Sourced from the Nissan GT-R!

Posted: 27 May 2011 10:10 AM PDT


Following an early reveal on racing driver Jean-Philippe Dayraut's website, Renault today released official photos of its PikesPeak contender, the 850HP Dacia Duster "No Limit". The name comes from the "Unlimited" class of the Pikes Peak International Hill Climb, which imposes no restrictions on the size or power output of the engine, maximum power or torque. In addition, there are no restrictions concerning the transmission or the aerodynamic characteristics. Looking at the size of the Duster's rear wing, it is obvious the car competes in the "Unlimited" class.

The one-off prototype was built by Tork Engineering (which handled the design, production, assembly and development) and Sodemo (engine), in association with Renault Sport Technologies, which supplied certain components.

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New Suzuki Swift gets a Diesel Option in Britain

Posted: 27 May 2011 10:04 AM PDT


If you want to be successful in Europe, diesel options are a must for any carmaker, even more so in the mainstream segments. Following the launch the gasoline powered versions of the new generation of the Swift last summer, Suzuki has now added a diesel option to the supermini's range. The Swift DDiS features a revised 1.3-liter turbocharged four-cylinder diesel engine rated at 75-horsepower and 190Nm (80 lb-ft) at 1,750rpm. Read more »


GM’s Opel follows in the Footsteps of Ford, Asks Bloggers to Write About the Astra GTC to Attend the Presentation

Posted: 27 May 2011 09:35 AM PDT


Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company's shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company's 2010 Model Year Drive event.

That said, we are no strangers to the mommy-blogger-type approach from marketing companies representing major automotive brands, but we never cease to be amazed. This time we were approached by a social media agency called Knallgrau on behalf of GM's European Opel unit. When we received the first email, we believed it was a media / press invitation but upon our request for additional information, we discovered that wasn't the case.

In a similar fashion to the Ford incident, the agency asked if we wanted to write about the new Astra GTC and participate in a type of contest, the winners of which will be invited to the official unveiling of the three-door hatchback at Opel's headquarters in Rüsselsheim, Germany.

Read more »


Chevrolet Releases Mega Gallery of European Market 2012 Aveo Hatchback and Sedan

Posted: 27 May 2011 07:59 AM PDT


This past January at the 2011 Detroit Auto Show, General Motor unveiled the new Chevrolet Sonic in final production form. Available in both five-door hatchback and four-door sedan body styles, the Sonic will reach U.S. showrooms this fall. In Europe, however, GM will continue to use the Aveo nameplate when its supermini goes on sale later this summer. Read more »


Last Cadillac DTS Heads to Bulgari Collection

Posted: 27 May 2011 07:16 AM PDT


It may not be anywhere close to being a historic model for Cadillac, but for some, the outgoing DTS has a special place in their wish list. In fact so special that Nicola Bulgari of the renowned Italian jewelry, perfume and more recently hotel chain family, decided to add the last DTS to roll off the production line to his personal car collection.

"Is it important?" Nicola Bulgari asked. "Is it the number or the quality that matters? It's the quality. I like the DTS because it's a great sedan," said Bulgari. "It's the last of an era. I thought it would be wonderful to own the last Northstar in a DTS. It's one of the best engines ever designed – reliable and a performer."

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Mazda3 Production Reaches 3 Million Units

Posted: 27 May 2011 06:31 AM PDT


Mazda announced that its Mazda3 compact car (known as the Axela in Japan) has reached a new milestone with the production of 3 million units, seven years and ten months after the launch of the first-generation model. The fastest-selling model in the company's current lineup of passenger cars is produced in three locations (Japan's Hofu Plant in Yamaguchi, China's CFMA plant in Nanjing and Thailand's AutoAlliance plant).The compact model is sold in approximately 90 countries and regions across the world. Read more »


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