CARSCOOP |  |
- New Study Examines Why Luxury Car Buyers Stay Loyal to their Brands
- M.I.A.'s New Bad Girls Video Clip Looks up to Arabian Drifting
- China's JAC Does it Again with Ford F-150 Pickup Truck Clone
| New Study Examines Why Luxury Car Buyers Stay Loyal to their Brands Posted: 04 Feb 2012 12:38 PM PST  Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or "conquest" sales, as it is commonly known in the industry, is also one of their key objectives. Therefore, when a report like the 2012 New Luxury Vehicle Loyalty Study comes out, you can bet automakers pay attention. Conducted by Polk and AutoTrader, the study examines the reasons why luxury car buyers stay loyal or "defect" to another brand. "Understanding behaviors and attitudes is critical in helping automotive marketers to more effectively reach and influence luxury shoppers during their decision making process", said vice president of automotive insights at AutoTrader, Rick Wainschel. Read more »
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| M.I.A.'s New Bad Girls Video Clip Looks up to Arabian Drifting Posted: 04 Feb 2012 10:10 AM PST  Bet you weren't expecting Arabian style drifting (called hagwalah) to find its way into a mainstream music video clip from a British female rapper. Yet all this took place in M.I.A.'s brand new song called "Bad Girls" which fuses the sounds of Middle Eastern music with rap lyrics. The 36-year old singer of Sri Lankan descent, whose real name is Mathangi "Maya" Arulpragasam, filmed the entire music video in the Middle East showing local drivers with a selection of European cars like the Alfa Romeo 156 and the BMW 3-Series hagwalah-ing. Drift over the break to watch the music clip. Read more »
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| China's JAC Does it Again with Ford F-150 Pickup Truck Clone Posted: 04 Feb 2012 10:25 AM PST  We've seen this play before and before that and before that, but it never gets old: Chinese automakers replicating vehicles from western automakers. One brand that keeps popping up on our cloning radar is Jianghuai Automobile, more commonly known as JAC Motors. It's latest accomplishment is the JAC 4R3 pickup truck that makes no attempt to hide the fact that it's a styling copy of the Ford F-150. Of course, as with other Chinese doppelgangers, the similarities begin and end with the appearance as it's too costly for automakers to extend the cloning to the mechanical hardware.
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