CARSCOOP

---

• Official Patent Designs of BMW’s New Four-Door Sports Coupe
• Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan
• Video: Second Audi R18 TDI Crashes Spectacularly at Le Mans
• Lotus to Kill Elise and Exige for North America in August

Official Patent Designs of BMW’s New Four-Door Sports Coupe Posted: 12 Jun 2011 02:22 PM PDT Last April, from the sidelines of the 2010 Beijing Auto Show, BMW displayed a thinly disguised concept model of a sporty-looking sedan model named the Gran Coupé. Now, it looks like that the Bavarian automaker is preparing for the presentation of the final production model as the company has just filed a patent for the designs of its so-called four-door sports coupe. The images outline the shape and details of the production version that will most likely go on sale in early 2012. By comparing the drawings of the production car with the photos of the concept model, we see that BMW has made some subtle styling changes to the front with the redesigned bumper featuring a center grille on the lower part as well as to the rear, which sports re-positioned and re-sized reflectors and different tail pipes. Read more » Copyright © Carscoop.blogspot.com - All Rights Reserved

Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan Posted: 12 Jun 2011 08:40 AM PDT This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model's safety features, namely the availability of six airbags with eight protection points. Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil's most reputable business magazines, the Exame Read more » Copyright © Carscoop.blogspot.com - All Rights Reserved

Video: Second Audi R18 TDI Crashes Spectacularly at Le Mans Posted: 12 Jun 2011 08:03 AM PDT Audi may have won its 10th title at 24hours of Le Mans, but the brand with the four rings had a tough weekend at La Sarthe. As if Alan McNish's horrifying accident less than an hour after the start of the endurance race was not enough, Mike Rockenfeller, driving the number 1 R18 TDI, was also involved in a huge crash. Read more » Copyright © Carscoop.blogspot.com - All Rights Reserved

Lotus to Kill Elise and Exige for North America in August Posted: 12 Jun 2011 07:52 AM PDT If you're a fan of the lightweight sports cars from Lotus, namely the Elise and its closed-top sibling, the Exige, and live in North America, then you'd better hurry up before the well dries up. That's because production of the North American spec model will end in August according to a report from Autoblog. The reasons behind this decision lie in the lack of "smart" airbags, which are now mandatory in the US, along with Toyota's decision to stop production of its 2ZZ 1.8-liter, 4-cylinder engine that powers US-spec models. The Elise and the Exige will continue to be sold in Europe, as they're equipped with a new 1.6-liter four-cylinder unit. Read more » Copyright © Carscoop.blogspot.com - All Rights Reserved

You are subscribed to email updates from Carscoop To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google Inc., 20 West Kinzie, Chicago IL USA 60610